B2B Content Marketers: Market Your Content But Focus On Value

What do decision-makers really want from your content? Columnist Jim Yu reviews the results of recent surveys to help direct the focus of your B2B content marketing efforts. Any marketer's goal is to reach the right decision-maker with the right message...

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9 Ways Content Marketing Can Save Your Doomed Facebook Page

Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook's raising the bar  by including posts pushing users to enter contests...

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Why Forex Trading Should Be Treated as a Business

Anyone who plies the forex market will undoubtedly know that it's a risky business. The beauty of the foreign exchange world is that every move is a gamble, every step both an opportunity to profit and a chance to lose. The real skill lies in ensuring...

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Everything SEOs Need to Know About Google’s New Stance on HTTPs

It's not often that Google tells you exactly what their ranking signals are. In 2014, however, we got to peek into one of the newest algorithm updates - "HTTPS as a ranking signal." Here's what Google said in the official Webmaster Central Blog : We've...

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Social Media and Your new Business

Were it possible to go back in time and speak to somebody who ran a successful business twenty or thirty years ago, they would tell you that the most powerful form of advertising was word of mouth. The value of the opinion of somebody you know, or a...

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How to Get Excited About Your Business When You Feel Let Down

Hey Loves! We all start out passionate. Each and every one of us needs to look at this beginning as a beginning. The seed, the start, the spark that started the process of growing something beautiful. It's really easy to get down on yourself and fall...

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5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy

Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, seven days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that...

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Is your online business safe.

Did you know that over 95% of online businesses fail within the first two years? That means that around one in twenty new businesses will be a success and turn a tidy profit and that there is massive potential to make large amounts of money online. There...

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Entrepreneurial Roadmap.

Women entrepreneurs are becoming an increasingly hot button topic. Women who want to experience financial independence and also experience the thrill that comes with owning one's own business , or find that coveted life-work balance so often touted as...

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6 Must Know Tips - Omnichannel Marketing - Infographic by Referral Candy

This infographic from Referral Candy takes a snapshop at omnichannel tactics within e-commerce. Omnichannel is just a fancy way of saying multichannel.  But no matter how it is referred, omnichannel requires more management of message and what customers...

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Why Business Intelligence Is Key for Competitive Advantage - Infographic by Boston University

This infographic by Boston University displays some basic reminders of why analytics is essential. It ultimately supports business intelligence, and provides guidance into what activity is a competitive advantage for a given business. I like that this...

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Business Intelligence Lessons from Yahoo! (Meyer's decision on working from home) - #video from @AllAnalytics

Working remote can be a challenge, but more and more companies are finding success with it. 37 Signals, the firm that created Basecamp, has its workers mostly remote, with a central core workforce in its Chicago headquarters. Marissa Meyer, Yahoo's CEO,...

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Infographic: Social Media Stats via Digital Insights

Need a recap of social media stats? This infographic from Digital Insights outlines the statistics for Vine, Instagram, Twitter, Facebook, Google Plus, Pinterest, and Linked In among others. Among the most interesting factoids is that YouTube...

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How To Use The Google Analytics Bot Filter to Improve Your Site Traffic

I wrote about filters just as this feature, a bot filter, was being introduced to Google Analytics. The bot filter is a toggle switch in the admin. It is meant to eliminate spider and bot crawls which can skew visitor metrics. Activating the filter is...

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Infographic from @CoSchedule - Content Hacking

This infographic from content sharing app CoSchedule examines the latest content craze - Content Hacking. Content Hacking involves content sharing, but hacking into platforms.  This does not mean breaking a password. It means craft and sharing media...

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